How to Take Back Control of Your Google Ads
Taking back control comes down to three things: own it, understand it, and fix the leaks.
1. Own the account
Make sure it lives under your email with you as admin. (If your agency won’t give access, do this.)
2. Understand what’s happening
Run an independent audit so you know your real health score, wasted spend and whether tracking is honest.
3. Fix the leaks
Use the audit checklist to work through negative keywords, targeting and conversion tracking.
Run your free Google Ads audit
Connect your account and Kestrel runs all 40 checks in plain English — your health score, wasted spend, and the fixes that matter. It’s read-only, free forever, and needs no credit card.
Prefer it done for you, transparently? See transparent Google Ads management — you keep ownership and full visibility.