Run free audit
✦ Free Google Ads health audit

See what's really wrong with your Google Ads — in one number.

Run a free audit on your real account. Kestrel checks 40 things and turns them into a single health score, with a plain-English list of what to fix first.

Run my free audit → See how it works
✓ No credit card ✓ Read-only & safe ✓ Results in minutes
Your account health Live
0/100 Healthy
Conversion tracking Working
Budget pacing Needs a look
Wasted searches Under control
Landing page speed Action needed
40 checks across your account · Account health · Spend efficiency · Growth & revenue · Updated daily
What goes wrong

The problems hiding in your Google Ads account.

These are real, common ways Google Ads quietly leaks money — and most owner-operators never see them. Your audit checks for every one.

⚠

Tracking silently stops

Conversion tracking breaks and nobody notices. You keep spending while Google optimises toward nothing.

◍

Leaking onto the Display Network

Your search campaign is quietly opted into Display and search partners — cheap, low-quality clicks you never asked for.

◔

Budget gone by midday

A campaign burns its whole daily budget by mid-morning, so the urgent afternoon searches never even see your ad.

⑂

Bidding against yourself

The same keyword runs in two campaigns, so your own ads compete and push up the price you pay.

⚙

Auto-apply changes things

Google's auto-apply quietly edits your budgets, bids and keywords — changing your account without asking you.

★

Low Quality Scores

Weak relevance means you literally pay more than competitors for the same position on every single click.

⌖

Showing to the wrong people

The default location setting shows your ad to anyone "interested in" your area — not just the locals who can actually buy.

⟿

Junk clicks & wasted searches

Irrelevant searches and invalid clicks drain budget daily — money spent on people who were never going to call.

▤

Slow landing pages

You pay for the click, then the visitor hits a slow page and bounces before it loads. The money's just gone.

How the audit works

From "no idea" to a clear score in minutes.

No spreadsheets, no jargon, no expert required.

01

Connect your account

Link your Google Ads — read-only and completely safe — and Kestrel runs all 40 checks on your real account. No credit card.

02

Get your score & problems

See one health score out of 100 and a plain-English list of what's wrong, ranked by how much each issue is costing you.

03

Fix what matters

Work through the fixes in order and watch your score climb. Kestrel keeps checking daily, so you always know where you stand.

Your health score

One number you actually understand.

Every check feeds a single score from 0 to 100. No CTR, no CPA, no guessing — just "is my account healthy, yes or no?"

0–54

Action needed

Something's wrong and it's costing you now. Your audit shows exactly what to fix first.

55–79

Needs attention

Working, but with leaks and missed chances. A handful of fixes lift you into the green.

80–100

Healthy

Your account is in good shape. Kestrel keeps watching so it stays that way.

What it checks

All 40 checks, in plain English.

Grouped into three simple questions, so you always know what each one is really telling you.

Account health Is it actually working? 11 checks
✓
Conversion tracking Is Google even recording your leads?
✓
Account changes Who changed what — including Google itself.
✓
Ad problems Ads Google has quietly switched off.
✓
Landing pages Where your clicks actually land.
✓
Cost watch Early warning when your numbers shift.
✓
Conversion values Does Google know what a lead is worth?
✓
Bidding goals Is Google optimising for the right action?
✓
Link tracking Are your ad links and tracking intact?
✓
Extension problems Disapproved sitelinks, images or callouts.
✓
Auto-apply Can Google change your account without asking?
✓
Over-tinkering Too many changes reset Google's learning.
Spend efficiency Am I wasting money? 17 checks
✓
Wasted searches The junk searches eating your budget.
✓
Missed impressions How often you simply don't show up.
✓
Budget pacing Spending too fast, or running dry early?
✓
Quality Score Are you paying a premium per click?
✓
Devices Mobile vs desktop — which pays off?
✓
Best times When your jobs actually come in.
✓
Self-competition Are you bidding against yourself?
✓
Area performance Which areas pay off — and which drain budget.
✓
Bid strategy Is Google's bidding actually hitting its target?
✓
Invalid clicks How much junk traffic Google already filters.
✓
Where ads show Is your budget leaking onto other networks?
✓
Keyword match types How tightly your keywords are controlled.
✓
Negative keywords Do you have any guardrails at all?
✓
Where ads appear Junk apps and sites running your ads.
✓
Location settings Showing to locals, or anyone curious nearby?
✓
First-page visibility Keywords bidding too low to even show.
✓
Who converts The ages and groups that actually hire you.
Growth & revenue Can I get more? 12 checks
✓
Performance Max Opening up Google's black-box campaign.
✓
Suggestions Google's own ideas, sanity-checked.
✓
Winning searches Searches that won jobs — but aren't keywords yet.
✓
Revenue feedback Teach Google which clicks become real money.
✓
Local Services Get refunded for junk Google Guaranteed leads.
✓
Customer Match Use your customer list to spend smarter.
✓
Ad strength Are your ads strong enough to win?
✓
Ad extensions The free extras that make your ads bigger.
✓
Ad testing Are your ad groups testing more than one ad?
✓
Remarketing Following up with people who didn't call.
✓
Brand vs new Paying for people who already know you?
✓
Improvement trend Is the account getting better over time?
Safe by design

Read-only. We never touch your account.

Kestrel looks and reports — it never changes a thing. You stay in full control.

🛡

Read-only access

Kestrel reads your account to run the checks, but it has no ability to change campaigns, bids or budgets.

⛓

Disconnect anytime

You grant access through Google's own secure sign-in, and you can revoke it whenever you like.

◉

Your data, your call

Your audit is yours. Nothing is shared, and the findings are written for you to act on.

Pricing

Start with a free audit.

Run your free audit, then get full access free for 14 days. Keep going on a plan whenever you're ready.

Free audit
See your score and your problems, on your real account.
$0
  • ✓ Full health score & all 40 checks
  • ✓ Plain-English problem list
  • ✓ 14-day free trial of the full tool
  • ✓ No credit card
Run free audit
Most popular
Pro
The full picture, including growth & revenue checks.
$79/mo
  • ✓ All 40 checks unlocked
  • ✓ Daily health snapshots & trends
  • ✓ Reports, notifications & alerts
  • ✓ Revenue feedback & Customer Match
Start 14-day Pro trial
Essential
Core monitoring to keep your account healthy.
$39/mo
  • ✓ Account health & spend checks
  • ✓ Health score & notifications
  • ✓ Daily snapshots & reports
  • ✓ Plain-English fixes
Choose Essential

No card to run your audit. Add a card during your trial and your plan starts automatically when it ends — cancel any time before then. No contract.

FAQ

Questions, answered.

Is it safe to connect my Google Ads? +
Yes. Kestrel is read-only — it looks at your account and reports what it finds, but never changes anything. You connect through Google's own secure sign-in and can disconnect any time.
Does the audit change anything in my account? +
No. Nothing is edited, paused, or adjusted. The audit only reads your settings and performance to work out your score and find problems. Every fix is yours to make.
How long does the audit take? +
Minutes. Connect your account and Kestrel runs all 40 checks, then lands you on your results — your score and the top problems found.
Do I need to know Google Ads to use it? +
No — that's the whole point. Every check is written in plain English: what's wrong, what it means, and what to do about it. No CTR, CPA, or impression-share jargon.
What does the health score actually mean? +
It's a single number from 0 to 100 built from all 40 checks across account health, spend efficiency, and growth. Under 55 means action needed, 55–79 needs attention, and 80+ is healthy. You watch it move as you fix things.
How often does it update? +
Kestrel takes a fresh snapshot of your account every day, so your score and trends stay current and you get notified when something changes.
What does it cost? +
The audit is free, with no credit card. You then get a 14-day free trial of the full tool. After that, keep going on Essential ($39/mo) or Pro ($79/mo) — cancel any time.
What happens after the 14-day trial? +
If you added a card during the trial, your plan starts automatically (from $39/mo) when it ends — cancel any time before then. No card on file? Access simply pauses until you subscribe, and your audit history is saved so you can pick up where you left off.
Which businesses is it for? +
Owner-operators and small businesses that run their own Google Ads — especially across Australia and New Zealand. If you advertise on Google, Kestrel works for you.
Do I have to add a card? +
Not to run your audit, and not to start your trial. Add one only if you want access to continue automatically when your 14-day trial ends — otherwise it just pauses until you choose to subscribe.
Do I need to install anything? +
No. Kestrel runs in your browser. Sign up, connect your account, and you're in — there's nothing to download.

See what's really going on with your ads.

Run a free audit on your real account and get your health score in minutes. No card, no jargon, no commitment.

Run my free audit →