Is your Google Ads budget actually working? Find out for free.
Kestrel is your independent, Google-verified watchdog, a free, user-friendly second opinion on your Google Ads. Connect your Google account and we run a full read-only audit, 40+ independent checks, then tell you in plain English exactly where your money's going and where it's being wasted. No spin, no jargon. You will be able to see reports, especially if your ads were paused without your knowledge.
The problems hiding in your Google Ads account.
These are real, common ways Google Ads quietly leaks money on wasted spend — the kind of thing that's easy to miss. Your free Google Ads health check looks for every one, independently.
Tracking silently stops
Conversion tracking breaks and nobody notices. You keep spending while Google optimises toward nothing.
Leaking onto the Display Network
Your search campaign is quietly opted into Display and search partners — cheap, low-quality clicks you never asked for.
Budget gone by midday
A campaign burns its whole daily budget by mid-morning, so the urgent afternoon searches never even see your ad.
Bidding against yourself
The same keyword runs in two campaigns, so your own ads compete and push up the price you pay.
Auto-apply changes things
Google's auto-apply quietly edits your budgets, bids and keywords — changing your account without asking you.
Low Quality Scores
Weak relevance means you literally pay more than competitors for the same position on every single click.
Showing to the wrong people
The default location setting shows your ad to anyone "interested in" your area — not just the locals who can actually buy.
Junk clicks & wasted searches
Irrelevant searches and invalid clicks drain budget daily — money spent on people who were never going to call.
Slow landing pages
You pay for the click, then the visitor hits a slow page and bounces before it loads. The money's just gone.
Built for businesses that live or die by their leads.
If you spend real money on Google Ads to win customers — but you're not technical, and you don't have time to police where it's going — Kestrel is for you. It earns its keep most in industries where every click costs real money and one lost lead is one lost job.
Not on the list? If you advertise on Google, Kestrel works for you — in any industry, any country.
Is your Google Ads working — or just looking busy?
From "no idea" to a clear score in minutes.
No spreadsheets, no jargon, no expert required.
Connect your account
Link your Google Ads — read-only and completely safe — and Kestrel runs all 40+ checks on your real account. No credit card.
Get your score & problems
See one health score out of 100 and a plain-English list of what's wrong, ranked by how much each issue is costing you.
Fix what matters
Work through the fixes in order and watch your score climb. Kestrel keeps checking daily, so you always know where you stand.
One number you actually understand.
Every check feeds a single score from 0 to 100. No CTR, no CPA, no guessing — just "is my account healthy, yes or no?"
Action needed
Something's wrong and it's costing you now. Your audit shows exactly what to fix first.
Needs attention
Working, but with leaks and missed chances. A handful of fixes lift you into the green.
Healthy
Your account is in good shape. Kestrel keeps watching so it stays that way.
Everything in your own portal — you stay in control.
Your free Google Ads audit isn't a one-off PDF. You get your own secure dashboard where you re-run audits whenever you like, track your account health over time, and manage your own Google accounts — all in plain English, all in one place.
Re-run your audit anytime
Log in and run a fresh, independent Google Ads audit whenever you want — after a change, before a meeting, or just to keep an eye on things. Watch your health score move as things get fixed.
Track your health over time
Your account health score and full history live in your dashboard, so you can finally see whether your Google Ads are actually improving — or quietly wasting your money.
You own your accounts
Connect and disconnect your own Google accounts in a click. You always own your Google Ads account and your data — no lock-in, no asking permission.
All 40+ checks, in plain English.
Grouped into three simple questions, so you always know what each one is really telling you.
Things to ask Claude
Your whole audit, in plain conversation. Click any prompt to copy it.
Start here
Find the waste
Decide & report
✓ Claude can read everything and change nothing. Every recommendation is yours to apply — or ignore.
Later: your whole marketing, watched.
The free Google Ads audit is just the start. Later, you'll be able to add three more channels as optional extras — so Kestrel can watch everything that drives your results, all in one plain-English dashboard.
Google Search Console
Your free organic search traffic — clicks, impressions and ranking position. We catch the drops that are easy to miss.
Google Analytics
Where your visitors really come from, and whether they convert. Spot when traffic is up but the sales aren't.
Google Business Profile
Your local presence — calls, direction requests and website clicks. Often the biggest source of local jobs, rarely watched.
Your Google Ads audit stays free, always. These will arrive later as optional add-ons — never bundled into the audit.
Read-only. We never touch your account.
Kestrel looks and reports — it never changes a thing. You stay in full control.
Read-only access
Kestrel reads your account to run the checks, but it has no ability to change campaigns, bids or budgets.
Disconnect anytime
You grant access through Google's own secure sign-in, and you can revoke it whenever you like.
Your data, your call
Your audit is yours. Nothing is shared, and the findings are written for you to act on.
Your Google Ads audit is free. Forever.
No credit card, no trial, no expiry. You only ever pay for more client accounts — never for the audit, and never for the AI connector.
Prices in are approximate — you’ll be charged in US dollars, and your bank sets the final rate.
- ✓ 1 audit account
- ✓ All 40+ Google Ads checks
- ✓ Claude & ChatGPT connector
- ✓ Daily reports & notifications
- ✓ No credit card, ever
- ✓ Up to 5 audit accounts
- ✓ All 40+ checks on every account
- ✓ Separate history per account
- ✓ Daily automatic re-audits
- ✓ Up to 15 client accounts
- ✓ All 40+ checks on every account
- ✓ Cross-account comparison in Claude
- ✓ Separate history per account
- ✓ Up to 50 client accounts
- ✓ Cross-account comparison in Claude
- ✓ White-labelled client reports
- ✓ Onboarding call
- ✓ Unlimited client accounts
- ✓ Everything in Agency
- ✓ Multiple team seats
- ✓ Priority audit queue
- ✓ Priority support & shared Slack
The audit itself is free on one account, forever — no card, no expiry, no trial that runs out. Paid plans buy you more client accounts, nothing else: all 40+ checks and both AI connectors are included on every plan, including Free. Billing is in US dollars; prices shown in other currencies are indicative only. Cancel any time.
Questions, answered.
Is it safe to connect my Google Ads? +
Is the audit independent and unbiased? +
What happens to my data if I disconnect? +
Does the audit change anything in my account? +
How long does the audit take? +
Do I need to know Google Ads to use it? +
What does the health score actually mean? +
How often does it update? +
What does it cost? +
Do the extra channels cost anything? +
Which businesses is it for? +
Can you just run my Google Ads for me? +
What if I don't have direct access to my Google Ads account? +
Do I have to add a card? +
Do I need to install anything? +
See what's really going on with your marketing.
Run a free audit on your real Google Ads account and get your health score in minutes. Independent, plain-English, no card, no commitment.
Run my free audit →