Google Ads Guides
Practical, plain-English guides to auditing and improving your Google Ads — wasted spend, health scores, conversion tracking and more.
- Google Ads Audit Checklist (40 Checks)
A practical Google Ads audit checklist — 40 checks across account health, wasted spend and growth — or run them all automatically with a free audit. - How to Find Wasted Spend in Google Ads
How to find wasted spend in Google Ads — the search-terms report, negative keywords, bad targeting and fake conversions — or get it flagged free. - What Is a Good Google Ads Health Score?
What counts as a good Google Ads health score, what drives it, and how to improve yours — with a free audit that scores all 40 checks out of 100. - Fake Conversions in Google Ads: The Hidden Account Killer
Fake conversions make a Google Ads account look great while wasting your money. How they happen, how to spot them, and how to fix tracking.
Run your free Google Ads audit
Connect your account and Kestrel runs all 40 checks in plain English — your health score, wasted spend, and the fixes that matter. It’s read-only, free forever, and needs no credit card.