Google Ads Audit Checklist (40 Checks)
This is the checklist a senior PPC specialist works through. Run it manually, or let Kestrel run all 40 checks for you in minutes.
Account health
- Conversion tracking is accurate (real actions, not page views).
- Location targeting matches your service area.
- Negative keyword list is active and maintained.
- Responsive search ads with good ad strength.
Spend efficiency
- Search-terms report reviewed for waste.
- Brand vs non-brand spend separated.
- Budgets and bid limits set sensibly.
- Device and schedule adjustments reviewed.
Growth
- High-intent keywords covered.
- Landing pages match the ad promise.
- Extensions and assets complete.
Run your free Google Ads audit
Don’t want to do it by hand? Connect your account and Kestrel runs all 40 checks in plain English — your health score, wasted spend, and the fixes that matter. It’s read-only, free forever, and needs no credit card.
Learn how to find wasted spend and what a good health score is. Every builders & renovations, roofers, pest control account should run this monthly.