What Is a Good Google Ads Health Score?
A health score turns dozens of signals into one number out of 100, so you can see at a glance whether your account is healthy.
The bands
- 80–100: healthy — keep monitoring.
- 55–79: needs attention — fixable issues are costing you.
- Under 55: action needed — real money is leaking.
What drives the score
Conversion tracking accuracy, wasted spend, targeting, negative keywords, ad quality and structure. Fix these and the number climbs.
Run your free Google Ads audit
See your score free. Connect your account and Kestrel runs all 40 checks in plain English — your health score, wasted spend, and the fixes that matter. It’s read-only, free forever, and needs no credit card.
Then use the audit checklist and learn how to cut wasted spend.