How Do I Know If My PPC Agency Is Any Good?
“Good” in PPC isn’t about pretty dashboards — it’s about profit. Here’s how to judge a PPC agency on what actually matters.
What good looks like
- Conversions tied to real revenue, not page views.
- Steadily falling wasted spend, not a flat “all good.”
- Tight targeting and a managed negative-keyword list.
- Transparent reporting you actually understand.
- You own and can access your account.
Run your free Google Ads audit
Connect your account and Kestrel runs all 40 checks in plain English — your health score, wasted spend, and the fixes that matter. It’s read-only, free forever, and needs no credit card.
Kestrel grades each of these free. Then weigh up what management should cost and what a good health score looks like.