How to Tell If Your Google Ads Agency Is Doing a Good Job
A good Google Ads agency earns its fee many times over. A bad one quietly drains your budget. Here’s how to tell which you’ve got — without taking anyone’s word for it.
Five things to check
- Are conversions real? If it’s “page views,” that’s a red flag.
- Is there wasted spend? Ask for the search-terms report.
- Is targeting tight? Are you paying for clicks outside your service area?
- Do you have access? Check ownership.
- Are reports honest? Real reports show problems, not just wins.
Run your free Google Ads audit
Skip the guesswork. Connect your account and Kestrel runs all 40 checks in plain English — your health score, wasted spend, and the fixes that matter. It’s read-only, free forever, and needs no credit card.
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